Recruiter at Times Internet
Views:534 Applications:100 Rec. Actions:Recruiter Actions:0
Times Internet - Senior Paid Marketing Analyst (3-6 yrs)
- Unify all marketing data and look for trends / anomalies in data so that corrective decisions can be taken in timely manner.
- Aggregate raw data from primary/secondary data sources and maintain visual MIS reports.
- Interpret data, analyse results and see if spends are as per best practices.
- Daily tracking & reporting of important business metrics.
- Working closely with other teams to communicate trends that are visible in data.
- Analyse data from digital marketing campaigns across channels to form actionable insights.
- Producing accurate and effective reports and dashboards from varied databases.
- Identify, analyse, and interpret trends or patterns in complex data sets.
- Create multi-dimensional data views for better visualization of data.
- Use bucket analysis, clustering analysis, cohort analysis for advanced data analysis.
- App install and retention process and KPI management within captive audience base
- Knowledge of reporting and analytics on digital marketing platforms like Adwords, Facebook etc
- 3 to 4 years of work experience as a data analyst or in an equivalent role.
- Experience with advanced Microsoft Excel is preferred.
- Demonstrated mastery in report design, data analysis, and data sources
- Good understanding of SQL programming, Excel, Access, Cognos, PowerPoint.
- Prior experience with e-commerce is plus.
- Prior experience with tools like Tableau is plus.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
