Recruitment Executive at Times Group
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Times Group - Manager - Performance Marketing - Mobile App Vertical (5-8 yrs)
TimesPro is seeking a data-driven and results-oriented Performance Marketing Manager to spearhead the growth of our mobile app. You will be an individual contributor to begin with, responsible for crafting and executing high-performing app marketing campaigns. As you demonstrate success, you will have the opportunity to build and lead a team focused on app user acquisition and engagement.
Responsibilities :
- Develop and execute data-driven app marketing campaigns: Leverage your expertise in paid advertising platforms (Facebook, Google Ads, etc.) and affiliate marketing to drive app installs and user acquisition.
- Optimize for Lower Funnel Metrics : Go beyond installs and optimize campaigns for key in-app engagement metrics aligned with TimesPro's business goals.
- Mobile Measurement Mastery : Utilize experience with mobile measurement platforms like AppsFlyer or Adjust to accurately track app performance and user behavior.
- Campaign Strategist : Analyze data from past campaigns, competitor trends, and market insights to inform strategic campaign decisions and media plan development.
- Data-Driven Optimization : Continuously monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI and campaign efficiency.
- Creative Collaboration : Collaborate with the creative team to ensure that ad copy, content, and creatives resonate with target audiences and drive user acquisition.
- Stakeholder Collaboration : Ability to work, strategize cross functionally internally with internal stakeholders and externally with agencies and partners.
- Reporting & Insights : Prepare comprehensive daily, weekly, and monthly reports that provide actionable insights on campaign performance, user acquisition costs, and user engagement.
- Team Leadership Potential : As you demonstrate success, you will be given the opportunity to mentor and lead a team of performance marketing specialists focused on app growth.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
