About the Asianparent : 

theAsianparent is a reproductive health-tech company that reaches out to 30 million mothers every month through our parenting website and app. Our vision is to improve the overall health of pregnant women and families in South East Asia by helping them navigate their most important moments with data-driven solutions in the form of content, community, and physical products.

Headquartered in Singapore, theAsianparent has offices in Indonesia, Vietnam, Malaysia, the Philippines, Thailand, India, Sri Lanka, Hong Kong, and Nigeria. Our investors include Fosun, JD.com, Vertex Ventures and others.

About the role :

- This role will be based in our India Office and report to the Head of Content and the Chief Brand Office of Singapore.

- The primary role will be to manage and optimise all SEO activities including :

Boosting SEO strategy :

- Build keyword strategy and SEO link building in order to increase rankings on all major global search networks. Help the team clean the existing content.

- Collect and analyse data, execute tests, and identify trends and insights to achieve maximum impact organically.

- Track latest SEO trends and keep the team updated.

- Develop and implement link-building strategy.

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

- Work with the tech team and content team to build SEO focused landing pages.

- Work with editorial and marketing teams to drive SEO in content creation.

- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Performance report & analysis :

- Track, report, and analyze competitor websites and their analytics to improve our SEO ranking on leading global search engines.

- Manage PPC campaigns to improve RoI, as and when needed.

- Managing SEM on all major global search engines in order to maximise RoI.

- Optimize the copy and landing pages for search engine marketing.

- Perform ongoing keyword discovery, expansion, and optimization.

- Research and implement latest search engine optimization recommendations.

What are we looking for :

- Possess a BA/MA in digital marketing or equivalent. In-depth knowledge in web analytics and performance marketing is an added bonus.

- Minimum 4-5 years of hands-on SEO management and optimising experience

- Meticulous, organised, and good attention to details

- Good interpersonal skills

- Good communication skills as this role will require you to work closely with cross-functional teams and business leaders

- Analytical and project management ability

- Ability to thrive in a fast-paced environment

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