25/06
Nandini Nayar
Marketing Manager at TiaTech Health Technologies
Marketing Manager at TiaTech Health Technologies
Views:77 Applications:31 Rec. Actions:Recruiter Actions:23
TiaTech - Executive - Marketing (3-5 yrs)
Marketing Executive
About Tiatech :
Our suite of solutions are directed at simplifying patient-physician interactions within a cost-effective model. All TiaTech systems are interoperable and built to maximise efficiency, storing and sorting large volumes of data on secure HIPAA compliant cloud servers with in-built intelligent health exchange systems.
Responsibilities :
- Monitor overall performance of marketing campaigns using various metrics; submit performance reports
- Conduct research and analyse data to identify and define audiences
- Maintain company and product websites; track data analytics
- Devise and internally present marketing ideas and strategies
- Update databases and use a customer relationship management (CRM) system
- Manage and monitor social media campaigns
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Collaborate with managers in preparing budgets and monitoring expenses
Qualifications And Skills Required :
- BSc/BA in Marketing, Business Administration or relevant discipline
- Has worked in the Healthcare Industry
- Experience running successful marketing campaigns
- Strong digital marketing background
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Familiarity with social media and web analytics
- Excellent people and communication skills - written, verbal and presentation.
- Strong organizational and time-management abilities - able to deal with multiple projects, tight deadlines and business goals
- Creativity and commercial awareness
- Good analytical skills
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