Chief Strategy Officer at Threefold
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Threefold - Digital Marketing Associate (2-5 yrs)
About the company: Threefold is a modern conferences and exhibition organiser with focus on delivering premium quality content to its delegates and sponsors. Our office is located in South of Delhi. For more details visit www.threefold.in
Job Description:
a. Email marketing campaign and analytics for conference and exhibition promotion. Manage all aspects around it, sending, analyzing click rate, open rate, customer engagement, content of mailer etc.
b. Social media updates - manage integrated strategy and messaging on Linkedin and twitter, this will involve producing content. Marketing person should have an ability to conduct interviews with industry experts, run Q&A with them and then schedule their posts to generate market buzz - like economic times tickers etc.
c. Managing websites - Manage updation on websites. Marketing person has to keep this aspect crisp, landing page, time spent by each visitor etc
d. Can coordinate with designer for putting togehter marketing collateral for launching new conferences. Generating content to form part of brochures, provide design inputs etc
e. SEO - Marketing person over a period of time has to develop expertise in this particular aspect as this is important piece of digital presence
f. Media partners - For all our conferences we do cross media tie-ups. Marketing person will be responsible for establishing these tie-ups with media agencies within the vertical to which conference belongs
g. Press Releases/proactive approach to digital media marketing
Ideal candidate should have the ability to write superior content, should have excellent written and communication skills with the positive and go getter attitude. Immense growth opportunities to grow with the budding firm.
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