HR Assistant at Threadbucket Studio LLP
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Thread Bucket Studio - Manager - Digital Marketing (5-10 yrs)
Educational Qualification : Minimum Bachelor's Degree in Marketing, Digital Media, or relevant field
1. The Candidate needs to have a minimum of 6+ years of experience in handling D2C business.
2. Build and execute a clear and concise D2C roadmap and be responsible for the overall growth of the Company's own website.
3. Set up the D2C strategy to drive acquisition and retention of customers by working with the sourcing team for new assortment planning as per the demand.
4. Set up personalized customer journeys through data.
5. Gather consumer insights to identify personas, segmentations, and opportunities
6. Manage and improve online content, considering the guidelines of the Brand and working closely with the Digital content team to develop merchandising calendar for website home and landing pages, navigation, special initiatives, item image, copy strategy, etc.
7. Liaise with the Production, Design, and Marketing team to increase client satisfaction through cohesive strategies, ultimately with the aim to improve segment targeting
8. Work closely within the team to develop D2C strategies & balance customer satisfaction
9. Monitor competition and provide ideas to develop a presence over digital channels
10. Manage all digital marketing channels (e.g. website, blogs, Instagram, Facebook, digital advertising platforms, and social media) to ensure brand consistency and effective conversions
11. Stay up to date with digital technology developments like Shopify / Word press / Magento etc.
12. Managing, training, and supervising team members.
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