About The WorldGrad :

- Education knows no barriers. And neither do we.

- We are The WorldGrad - Your Passport to a Global Education- . Our endeavour is to enable students to kickstart their global aspirations for overseas degrees.

- The WorldGrad is owned by Singapore-based LINC Education (www.linceducation.com), a leader in online education. The WorldGrad is a collaboration with leading universities across the world to offer a unique online program that allows aspiring students to save time and financial resources, without compromising on their dreams of pursuing a degree in a foreign university.

- The WorldGrad programs are designed in partnership with the leading universities from around the world including the United Kingdom and Australia. Our programs enable students to complete their first semester online from home and then complete the rest of the degree course overseas. The courses completed online are fully recognized by the partner institutions helping students save time and money. All students accepted to the online program are guaranteed progression to the overseas institution and are provided admission letters before enrolment.

- The company is founded by seasoned professionals coming from an IIT / IIM / ISB background and with 30 years of combined education sector experience. The company is well funded by global education and technology investors and offers a unique opportunity to young, enthusiastic individuals looking to be part of a remarkable journey.

Why join The WorldGrad?

The WorldGrad is an innovator in the online education space and we pride ourselves on providing a challenging and exciting environment for individuals looking to make a difference. You will be one of the initial members of the marketing team, thus allowing opportunities for faster and greater career growth. At the same time, we value our collegial, small-team environment which offers a balance of flexibility, ownership and accountability.

So if you are a smart, nice individual who wants to be a part of a thriving and fast-growing young start-up, The WorldGrad is the best place to start.

Role and Responsibilities : 

As a Performance Marketing - Asst. Manager, you will be responsible to :

- Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns. The successful candidate will have hands-on experience with Google tools- Adwords, Analytics, Keyword Planner, Trends, Optimize as well as Facebook Ads. Experience with any email marketing tool will be preferred.

- Manage budgets and campaigns across all digital channels to drive strong return on investment by optimising cost per qualified lead. The successful should have proven expertise in and managing campaigns on Google and Facebook for B2C brands advertising in India with monthly spending of at least INR 200,000 and optimizing CPQL

- Plan, execute and measure experiments and conversion tests. Experience with A/B and multivariate experiments

- Manage landing pages and optimize the user experience

- CRM experience & experience with SEO and traffic generation will be a plus

Required Skills :

- Proficient in using Google and Facebook tools required to run ad campaigns

- Good understanding of how to design and optimize Landing pages to optimize KPIs

- Making and analyzing reports for daily performance of channels and optimizing campaigns

- Understanding the levers required to optimize ad campaigns

- Good at the English language: verbal written communication

- Research-oriented and data-oriented

- Excellent communication and interpersonal skills

Who are we looking for?

Qualification: Bachelor's degree from Tier 1 or Tier 2 colleges. MBA will be considered a plus.

Experience: 3 years of experience in performance marketing for B2C brands targeting Indian audiences

Location: Godrej Campus, Vikhroli (W), Mumbai

Working days: Monday to Friday

Joining: Immediate

Remuneration: Best as per industry standards

Selection Process and Next Steps

Interested applicants should send their resumes specifying their experience, qualifications, scholarly achievements to Human Resources  . Shortlisted applicants will have 2-3 rounds of interviews with the management team at The WorldGrad.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.