The WorldGrad - Assistant Manager - Content Marketing (3-6 yrs)
About The WorldGrad
Education knows no barriers. And neither do we.
We are The WorldGrad - Your Passport to a Global Education- . Our endeavour is to enable students to kickstart their global aspirations for overseas degrees.
The WorldGrad is owned by Singapore-based LINC Education (www.linceducation.com), a leader in online education. The WorldGrad is a collaboration with leading universities across the world to offer a unique online program that allows aspiring students to save time and financial resources, without compromising on their dreams of pursuing a degree in a foreign university.
The WorldGrad programs are designed in partnership with the leading universities from around the world including the United Kingdom and Australia. Our programs enable students to complete their first semester online from home and then complete the rest of the degree course overseas. The courses completed online are fully recognized by the partner institutions helping students save time and money. All students accepted to the online program are guaranteed progression to the overseas institution and are provided admission letters before enrolment.
The company is founded by seasoned professionals coming from an IIT / IIM / ISB background and with 30 years of combined education sector experience. The company is well funded by global education and technology investors and offers a unique opportunity to young, enthusiastic individuals looking to be part of a remarkable journey.
Why join The WorldGrad?
The WorldGrad is an innovator in the online education space and we pride ourselves on providing a challenging and exciting environment for individuals looking to make a difference. You will be one of the initial members of the marketing team, thus allowing opportunities for faster and greater career growth. At the same time, we value our collegial, small-team environment which offers a balance of flexibility, ownership and accountability.
So if you are a smart, nice individual who wants to be a part of a thriving and fast-growing young start-up, The WorldGrad is the best place to start.
Role and Responsibilities :
As a Content Marketing - Asst. Manager, you will be responsible to:
- Position the brand as a subject matter expert through well researched content for blogs, website and marketing collaterals such as brochures
- Work closely with SEO to research and create content on trending topics for on page publishing and off page submissions
- Work on email campaigns and lead and student email journeys to nurture leads and provide support material to students at each stage of their applications
- Work on topics and presentations for webinars
- Creating compelling content that will capture the attention of the target audience
- Work with internal team members to fulfil all content marketing needs
Required Skills :
- Able to bring unique, thoughtful insights to your content that aren- t already on Google. This can come from research or personal experience.
- Well-versed with SEO and writing high-quality content that passes the ""Google Test""
- A strong understanding of CRO (conversion rate optimization) and how to incorporate a brand naturally into content when appropriate
- Highly organized with the ability to manage and meet deadlines
- Excellent communication and interpersonal skills
- Experience in the education/edtech industry is a plus
Who are we looking for?
Qualification : Bachelor's degree from Tier 1 or Tier 2 colleges
Experience : 3-5 years of content writing experience with 2 - 3 years of experience in the education industry
Location : Godrej Campus, Vikhroli (W), Mumbai
Working days : Monday to Friday
Joining : Immediate
Remuneration: Best as per industry standards
Selection Process and Next Steps
Interested applicants should send their resumes specifying their experience, qualifications, scholarly achievements to Human Resources
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