Role : Copywriter

Experience : 2-4 years

Location : Mumbai

CTC : 4-7 Lakhs

About TWT :

- The Whole Truth (TWT) is India's first 100% clean label food brand. We create food so clean, we list each and every ingredient that goes into it, upfront. Not hidden at the back in a microscopic font.

- In the name of 'healthy', we're all being sold a bunch of self-serving half-truths by food brands all around us. TWT plans to change that. The 4-5 ingredients listed on the front of their packs are the only things that go into their food. Anything else is a strict no.

- No added sugar, no chemicals, no sweeteners, no hiding, no bullsh- t. Just a handful of simple, natural ingredients your mom would approve of.

- We believe that good health starts with good, clean food. That's why we- re creating what will perhaps be the world's most-authentic, most-trusted food brand.

Funding Situation :

We recently closed a $6 million Series A round led by Sequoia Capital, with participation from Matrix Partners India and Sauce.Vc, along with a clutch of marquee angels like Flipkart CEO Kalyan Krishnamurthy, Udaan co-founder Sujeet Kumar and BharatPe co-founders Ashneer Grover and Shashvat Nakrani. Angels in the company include Zerodha co-founder Nithin Kamath and Swiggy co-founder Sriharsha Majety.

About the job :

We do a LOT of content! From Insta posts to blog posts to explanatory web-pages to digital ads (both static and video). And we are very particular about maintaining a high quality of output with respect to design and copy.

Our current Instagram following is 166k and we have ~15k subscribers on YouTube.

We do a lot of informative posts - formats for which are pre designed. Here are a few -

https://www.instagram.com/p/CTCdhNtjztC/

https://www.instagram.com/p/CNupCg5pdWv/

https://www.instagram.com/p/CTpJ2EBsdJA/

We also do a lot of fun/trending memes and don- t mind experimenting with new formats. We- d love inputs in terms of how the creative would look given the copy to be added.

Skills :

- Proven work experience as a Social Media Copywriter or similar role

- Hands-on experience using various social media platforms to advertise

- Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)

- Familiarity with online paid advertising

- Ability to deliver creative web content (text, image and video)

- Excellent communication skills

How to apply :

Send in your resume with a single word/pdf doc that showcases your work.

Cheers

The Whole Truth

Check us out here: https://www.instagram.com/thewholetruthfoods/

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