The Wellness Shop - Manager - Digital Marketing (5-10 yrs)
The Wellness Shop is an eco-friendly wellness brand that provides range of products that are organic and 100% natural. We provide products catering to the cosmetics, wellness, and healthcare segment. The company launched in 2021 and within 4 months, we have launched 200+ premium products and have started hitting 500+ daily orders. TWS is funded by logx ventures. We plan to build this company into a multi-million dollar business and provide best quality organic products all over the world! We are looking for an "Performance Marketing Head" to oversee paid ad search campaigns on different mediums to ensure their success.
Responsibilities:
- Plan and execute all digital marketing campaigns, including Google and social media marketing.
- Handle the entire digital marketing to bring direct website conversion.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Identify trends and insights, and optimize spending and performance based on the insights.
- Instrument conversion points and optimize user funnels.
Requirements:
- Minimum 5+ years of working experience in digital marketing with prime focus on Facebook ads, google Adwords and SEO.
- Should have managed Domestic campaigns in PPC and handled higher budgets
- Proven track record in generating online orders/ direct website conversion.
- Candidates from the e-commerce industry or marketing agencies will be preferred.
- Candidate must be a graduate preferably B-Tech or MBA preferably from tier-1 or tier-2 colleges
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