Human Resources at The Starter Labs
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The Starter Labs - Senior Account Executive (2-3 yrs)
You will be expected to take charge and lead activities that help clients/brands achieve their objectives. You will be expected to work with your team (that has members across all departments), be proactive on brand requirements, manage resources, and lead client interactions.
Responsibilities :
- Manage a team of personelle (from various departments) working on brand/client initiatives, objectives and requirements
- Lead client servicing activities for allocated brands/clients
- Allocate areas of work and responsibilities for brand's/client's being serviced
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Lead thought and strategy for brand/client to achieve objectives
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs (with members from the performance marketing, design, content and production units) - Monitor market trends, research consumer markets and competitors- activities - Lead the thought for new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand- s/client's direction, tactics, and objectives
Requirements :
- Prior experience working in client servicing and/or strategy
- Proven ability to develop brand and marketing strategies and communicate recommendations to your designated team/executives
- Experience in identifying target audiences and devising effective campaigns - Excellent understanding of the digital marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Prior work, in some capacity, with online media planning and buying
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field
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