About Us :

The Souled Store is a youth lifestyle brand started in 2013. Over the last 7 years, we have carved a niche in the pop culture and licensed merchandise space. With properties like Disney, Warner Brothers, WWE, Viacom, Cartoon Network and more, The Souled Store has grown to become India's biggest brand for licensed merchandise.

The Souled Store was born out of the idea of loving what you do. Our philosophy is that life is short- don- t spend it doing something you don't like. There are too many Monday mornings, and you can- t go dreading every single one of them. Over the years, we've built a strong team of like-minded pop culture enthusiasts that are committed to cater to fellow fans with all their heart and - soul-

Position Summary :

We are looking for a PR specialist who has can manage media relations for the brand and own all channels of internal and external communications. Someone with 2-3 years of Lifestyle and Fashion PR experience. Having strong media contacts in Fashion/ Luxury/ Lifestyle field will be an added advantage for this position.

Team Overview :

We are a team found by 4 and 400 people big, with a couple of retail stores in Mumbai and an extremely high online presence. As of 2021, The Souled Store has ~250 employees on our payroll and ~120 people as contract staff. If you identify with our vibe and are interested in being a part of an aggressively growing brand while still having fun, we would be eager to speak with you.

What - The Souled Store- Can Offer You :

1. Opportunity to be part of a fun, fast-growing startup with constant challenges

2. Work with a team with people from creative, diverse backgrounds & skill sets and be a part of our dynamic growth story.

Responsibilities :

- Supporting in PR campaign planning, closely aligned with TSS objectives

- Establishing, building and maintaining good media relations and going on media rounds

- Drafting and disseminating press releases, draft responses for clients, internal briefs, pitch for proactive stories, brand building, etc.

- Managing media for all events, photoshoots, press conferences, etc.

- Organizing, managing and attending related PR events

- Monitoring social media at large for relevant content being published

Skills :

- Technical

- Powerpoint: Drafting presentations

- Social Media Posts

- Excel: Data inputs

- Basic skills of working on LinkedIn, Twitter, etc

- Editorial

- Press Release + Comments

- Research and Case presentations

- Ability to prepare internal communication docs

- Have an excellent command of written spoken English

Values and Mindsets :

- Familiarity with pop culture and understanding of consumer behavior in lifestyle,

retail and fashion industry.

- Should be able to multi-task, work on deadlines and think on one's feet.

- Comfortable operating in a matrix and constantly changing environment.

Education and Experience :

- Graduate/ Diploma/ Post Graduate in Communication

- 2-3 years of PR & media relations experience in a reputed PR firm

- Proficiency in English and one regional language

- Skills in social media will be added advantage

- Candidate must have the willingness to travel as per PR activity plan

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.