Job description : 

The Souled Store is a youth lifestyle brand started in 2013. Over the last 7 years, we have carved a niche in the pop culture and licensed merchandise space. With properties like Disney, Warner Brothers, WWE, Viacom, Cartoon Network and more, The Souled Store has grown to become India's biggest brand for licensed merchandise.

The Souled Store was born out of the idea of loving what you do. Our philosophy is that life is short- don- t spend it doing something you don- t like. There are too many Monday mornings, and you can- t go dreading every single one of them. Over the years, we've built a strong team of like-minded pop culture enthusiasts that are committed to cater to fellow fans with all their heart and soul .

What The Souled Store Can Offer You :

Opportunity to be part of a fast-growing startup with constant challenges

Opportunity to build and develop processes and systems to handle scale

Working with a dynamic and youthful set of people to build workplace policies that are at the forefront of innovation

Responsibilities :

- Analyze customer segments and work on targeted campaigns for customers basis their past shopping behavior.

- Set up customer journeys basis frequency of shopping and more.

- Develop, maintain, and execute app customer and app retention plans aligned with business goals.

- Develop a deep understanding of customers, products and the buyer's journey and strategize on how to increase conversion from the available data.

- Work closely with other departments to build cross-functional cohesion.

- Create personas tied to specific customer needs and preferences.

- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.

- Measure, analyze, and report campaign performance.

- Increase the active app users % and decrease the uninstall rates.

- Increase the app retention rates

- Increase Exclusive Membership renewal rates.

- Increase the no. of order per customer over a period of time.

- Think of creative and communication strategy for each stage of engagement.

- Draft copies for creative, sms, e-mailer and app push.

Competencies and Abilities :

- Creativity : Must be good at creating concepts for others to work on. They must have a keen awareness of current trends in advertising and graphic design.

- Analytics : Must be good at data analysis and coming up with actionable insights.

- Communication & Presentation : Must have excellent communication (written and verbal) and confident presentation skills in order to pitch ideas and also explain their ideas to members of their creative team.

- Interpersonal Skills : Excellent interpersonal skills are a must. Need to have a clear creative vision while remaining open to others- ideas.

Values and Mindsets :

- A - roll up your sleeves and get it done- style of working and marked by a high level of energy and attention to detail.

- Comfortable operating in a matrix and constantly changing environment.

- Embed the core value of The Souled Store being a people-first organization.

Education and Experience :

- A graduate/ post-graduate degree.

- 3+ years relevant experience with marketing automation and app analytics

- B2C experience is a must, preferably with an e-commerce platform

- Must have managed app engagement or customer retention of 1 million+ users

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.