Talent Acquisition Head at TSG
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The Sachdev Group - Manager - Search Engine Marketing (3-8 yrs)
Job Description:
1. Structure and build campaigns On Search Engine Platforms
2. Research and generate keywords using internal and external tools
3. Write and test creative, Manage budget, and Maintain keyword library
4. Landing pages optimization and A/B testing
5. Perform daily account management and of pay per click accounts on Google AdWords, FB, Twitter, LinkedIn and other social & search platforms.
6. Provide creative & growth-hacked recommendations and execute powerful PPC strategies to drive ROI and progressively improve.
7. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, quality score and other important account metrics.
8. Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
9. Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
10. Work closely with the other team members to meet our goals.
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