Talent Acquisition Head at TSG
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The Sachdev Group - Manager - Digital Marketing (3-8 yrs)
- Manage SEM (Search Engine Marketing) campaigns in AdWords/Bingads (understand clients business marketplace, tools needed for successful PPC Management)
- Conduct keyword research, build campaigns, write ad copy, manage bids and regularly optimize campaigns
- Analyze performance, identify opportunities, facilitate change in order to hit and exceed expected KPIs (QR improvement, search query analysis and optimization, conversion optimization)
- Set up A/B test campaigns, analyze results and make strategic recommendations
- Manage display campaigns, re-targeting campaigns
- Provide regular and ad hoc reports, both client facing and internal Knowledge & Experience Requirements
- In-depth knowledge of the technologies and processes involved in running PPC (Pay Per Click) campaigns (particularly Google AdWords, Google Analytics and other web analytics packages).
- Contributing to all E Commerce business requirements : on websites, social networking sites like Facebook etc., mobile and tab. Responsive website, CRM integrations.
- Visual Merchandising : Sorting of complete website based on real time data feed.
- Increasing the user base by means of privileges and subscription schemes.
Education : Certifications will be an added advantage
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