Digital Marketing Manager 

Job Overview :

- We are looking for an experienced Digital Marketing Manager to lead our website, digital, and social media growth. He/she will be responsible for contributing to the website growth, digital/social media strategy, social media campaigns, paid marketing, and blog posting activity while assisting in the planning, execution, and optimization of our online marketing efforts.

Duties and Responsibilities : 

- Creating engaging digital content that increases customer engagement and enhances the organization's online brand.

- Learn and use the website CMS.

- Designing, executing, and moderating marketing campaigns on all social media platforms including Twitter, Instagram, Tinder, LinkedIn, YouTube, and Facebook

- Source out leads and prospective online audiences for our product and coordinate with the sales team.

- Continuous review and active management of the website and all digital assets.

- Daily social media and community engagement activities including prompt communication and handling CRM.

- Be actively involved in SEO efforts (keyword, image optimization, etc.)

- Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness

- Visual asset design/creation and image content creation including editing of banners, images, landing pages, EDMs, etc.

- Stay up to date with current technologies and trends in social media, design tools, and applications.

- Monthly reporting of the company's website and social media footprints and analytics.

- Creating a content bucket for social media platforms.

Knowledge & Experience :

- Candidates with a minimum of 3-5 proven years of experience in a digital/social media marketing or multimedia-related role will be preferred. 

- Good understanding and proficiency in the usage of various social media/digital marketing channels such as Facebook, Twitter, Instagram, LinkedIn, forums, GDN, SEM, SEO, etc. is a must. 

- Candidates with digital/social media certification will be preferred.

Requirements and Skills :

- Proven experience as a social media marketing executive or similar role.

- Excellent understanding of digital marketing concepts and best practices.

- Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM.

- Thorough understanding of PPC and paid campaigns on eminent social media platforms like - Twitter, Facebook, Instagram, LinkedIn, YouTube, and Google.

- Perfect knowledge of web analytics tools (e.g., Google Analytics, Web Trends, etc.)

- Skills and experience in creative content writing.

- Analytical mindset and critical thinking.

- Excellent communication and interpersonal skills.

Location & commitments :

- Permanent, full-time position

- Office-based

Location : South Delhi

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