HR Manager at The Phoenix Mills Ltd.
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The Phoenix Mills - Senior Manager - Marketing (8-10 yrs)
CANDIDATE WITH GIFT CARDS EXPERIENCE ONLY NEED TO APPLY...!
- To run & Manage entire Gift Card program for the group from end to end to basis
- Approach Multiple resellers for the gift card sales
- Explore alliances for Gift card to make product more lucrative and stronger
- Promoting the gift card on multiple marketplaces to ensure good business flow on the gift card
- To ensure and plan marketing communication around gift card in place all all time
- To get cash back offers from banks and other payment gateway partners to support malls call to action
- Overall responsibility for planning the PR and advertising operations to enhance the image of the Group(Mall) by ensuring regular advertising using all possible media as well as good coverage of various events/ occasions/ initiatives, etc
- Initiate the preparation of a detailed advertising plan for the Group, brief the advertising agency on the same and ensure effective implementation of the various components of the plan
- Effective use of various social networking sites (Facebook, Instagram ) maintaining a connect with select target audience and for promotion of various initiatives of the Group
- Conceptualize/ develop and review ideas for conducting revenue events within the mall, approve/finalize the potential client agencies and the rate cards for various types of events and signages.
- Identify PR opportunities for the Group by reviewing the Marketing calendar and identifying events/ initiatives that have a feasible PR opportunity
- Consolidation & Analyzing of all mall marketing budget & monthly reports to develop feedback
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