The Minimalist - Digital Media Planning & Buying Role (2-6 yrs)
- Recommending the most appropriate types of media to use, as well as the most effective time spans and locations
- Making and maintaining good contacts with media owners
- Managing client relationships to build respect and trust in your judgment
- Proofreading advertisement content before release
- Should have worked on Paid Media like Facebook and Google Adwords
- Evaluating the effectiveness of campaigns in order to inform future campaigns
- Working with the client and the account team to understand the client's business objectives and advertising strategy
- Making decisions on the best form of media for specific clients and campaigns
- Identifying target audiences and analyzing their characteristics, behavior and media habits
- Presenting proposals, including cost schedules to clients
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