HR Manager at The Minimalist
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The Minimalist - Associate Director - Media Planning (8-10 yrs)
Media Planning & Strategy:
- Develop, implement, and optimize comprehensive media plans that align with brand objectives, audience segmentation, and campaign goals.
- Plan across multiple digital channels including social, search, display, video, and mobile.
Campaign Management:
- Oversee the execution of digital media campaigns from briefing, execution, to post-campaign analysis.
- Collaborate with creative and performance marketing teams to ensure alignment with brand messaging and KPIs.
Budget Management:
- Allocate and manage media budgets effectively to maximize ROI across paid digital channels.
- Track, analyze, and report on media spend efficiency.
Brand & Campaign Innovation:
- Identify and implement new media trends and opportunities for brand engagement.
- Lead efforts to experiment with new formats, emerging platforms, and innovations in the digital space.
Analytics & Reporting:
- Analyze key metrics (CTR, CPA, ROAS, etc.) and performance reports to optimize ongoing campaigns.
- Use data-driven insights to refine targeting strategies and improve future campaign outcomes.
Stakeholder Collaboration:
- Work closely with brand managers, creative teams, external media partners, and ad tech platforms to ensure seamless execution of digital strategies.
Competitive Analysis:
- Stay updated on industry trends, consumer behavior, and competitor activities.
- Provide insights on competitive benchmarks and use them to influence media strategies.
Technology & Tool Proficiency:
- Leverage tools such as Google Ads, Facebook Ads Manager, programmatic platforms (DV360, The Trade Desk), and analytics dashboards for campaign planning and execution.
