About The Media Ant

The Media Ant is a 9-year-old company in the AdTech space. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform should work equally well for both online and offline media.

This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to go ahead and launch a campaign.

The Media Ant is the winner of various startup awards and is used by more than a million users every year. Please visit our website (www.TheMediaAnt.com) to learn more.

Job Description:

The right person in this role should be currently handling Search Engine Optimization for an online product or brand. He/She should have a minimum 2 of years of experience in SEO. The person should be hands-on with tools like Google Analytics, Google Search Console, SEO Moz (or equivalent), and a few excel add-ons. Google SEM certifications and tech understanding are considered an additional qualification. Good written and spoken English is required for creating Meta, Title, and Body Copy.

Roles and Responsibilities:

- Grow The Media Ant's business by growing the relevant traffic to the portal

- Responsible for analysing, creating, and implementing SEO changes and strategy

- Performs ongoing keyword research for The Media Ant and its competition

- Identifies and executes on-page optimization

- Collaborates with developers and product teams to implement necessary features and changes that can improve SEO

- Research, analyse, benchmark, and follow up the search engine area and implement recommendations by keeping updated on the new search engine algorithms and scoring updates

- Periodically report on SEO key performances indicators such as Google keyword ranking

- Collaborate closely with SEM in Marketing to find the best balance across organic and paid search

Desired Skills & Experience : 

- Has created a content strategy with an aim to improve SEO

- Technical knowledge of how ranking works, areas of penalization, and handling them

- Has created and managed KPI reports for SEO performance

- Broad knowledge of SEO-specific tools such as Google Crawler, SEO Moz, Google Analytics, Webmasters, and SERP reporting tools

- Basic understanding of SEM

- Ability to analyse and break down large amounts of data

- It will be good to have experience or understanding of code (e.g. HTML, CSS, JavaScript) that can impact SEO

- Good written and spoken English

Educational Qualification & Work Experience : 

- B.Tech or BCA and higher

- MBAs / Postgraduate

- Non-Technical graduates or higher

- Between 2-4 years of experience in SEO and a maximum of 5 in overall digital marketing

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