HR - Recruiter at The Marcom Avenue
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The Marcom Avenue - Manager - Marketing - eCommerce Vertical (3-5 yrs)
- The Marcom Avenue - A 360- degree marketing and Communication agency and your partners in accelerating growth exponentially through creative strategies and ROI driven performance metrics.
- Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business objectives.
Job Description :
We are looking for a Senior E-commerce Executive to join our team and oversee the management and optimization of our digital marketing campaigns across multiple channels. The ideal candidate will have a strong background in performance marketing, particularly within E-commerce platforms, and a demonstrated ability to achieve key performance indicators (KPIs) such as Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and conversion rates.
Key Responsibilities :
- Plan, execute, and optimize digital marketing campaigns across various channels (e.g., PPC, SEM, display advertising, social media, email marketing) to drive traffic, customer acquisition, and revenue growth.
- Monitor campaign performance and analyze data to identify areas for improvement and optimization.
- Collaborate with internal teams (e.g., marketing, creative, product) and external agencies to develop strategies that align with business goals.
- Manage budget allocation and ensure campaigns are cost-effective while maximizing ROI.
- Stay updated with industry trends and best practices in E-commerce and digital marketing.
Requirements :
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience 3 yrs in managing digital marketing campaigns within E-commerce platforms.
- Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Adobe Analytics).
- Familiarity with performance marketing metrics (ROAS, CPA, conversion rates) and optimization techniques.
- Excellent communication and interpersonal skills with the ability to work effectively in a collaborative environment.
- Certification in Google Ads, Facebook Ads Manager, or similar platforms is a plus.
