Roles and Responsibilities:

- Research, design and establish a distinct visual language for the brand.

- Be accountable for the look, feel and persona of our brand across all channels

- Be able to understand business needs and turn them into compelling creative solutions.

- Work under tight deadlines while overseeing multiple projects, owning the end-to-end project delivery.

- Comfort in pitching ideas & present the creative vision clearly.

- Shall Ensure that all of the organization's creative output/visuals are consistent with the overall brand.

- Obtain input from management, ensure designs meet organizational standards and brand expectations

- Shall be responsible for conceptualising and designing graphics for social media and other marketing channels

- Shall be responsible to create posts, reels, stories and marketing content for social media and posting it.

- Must adhere to the guideline and changing trends of social media.

- Shall be responsible to create ads (based on requirements), upload ads and mange ads.

- Ensure that ads are created and uploaded in all ad formats.

- Must maintain tracker sheet for all the ad which are created and uploaded.

- Should be able to understand basic ad performance metrics and work on making those better.

- Should come up us new creatives for ads also should be in sync with past performance.

- Shall be responsible for all the visual changes on website and app

- Must maintain the aesthetic, brand language on website and app.

- Should be able to provide visual content for e-mailers, web push and app push.

- Can also think of ideas for communicating events, during special event days.

- Should be involved in shoot, for communicating the requirement during shoot.

- Should be able to work with design dept to understand the highlights of the season and be able to portray it visually.

- Work in cohesion with other departments.