The House of Rare is a Fashion Power House. We design, manufacture and retail men's, women's and kid`s apparel under the Brand Names: Rare Rabbit, Rareism & Rareones. We thrive on creating exuberant, thoughtful, and a variety of product offerings in the Indian Retail Fashion Space. With a workforce of around 2000+ direct employees, 1 production plant, 150+ stores, and counting pan India, we invent fashion solutions for those who are raring to move ahead of the curve. Our clothes are an extension of our customers and we strive to celebrate the uniqueness of every wearer. This is our ultimate ambition. The team at The House of Rare shares the same spirit of passion, handwork, and creativity, reaffirming their caliber every day. With us, every step of your career is an adventure filled with challenges, ambition, desire, and excitement. Our journey has been Rare and Unique. Today, the House of Rare invites you to explore your own.

Roles and Responsibilities :

- Research, design and establish a distinct visual language for the brand.

- Be accountable for the look, feel and persona of our brand across all channels

- Be able to understand business needs and turn them into compelling creative solutions.

- Work under tight deadlines while overseeing multiple projects, owning the end-to-end project delivery.

- Comfort in pitching ideas & present the creative vision clearly.

- Shall Ensure that all of the organization's creative output/visuals are consistent with the overall brand.

- Obtain input from management, ensure designs meet organizational standards and brand expectations

- Shall be responsible for conceptualising and designing graphics for social media and other marketing channels

- Shall be responsible to create posts, reels, stories and marketing content for social media and posting it.

- Must adhere to the guideline and changing trends of social media.

- Shall be responsible to create ads (based on requirements), upload ads and mange ads.

- Ensure that ads are created and uploaded in all ad formats.

- Must maintain tracker sheet for all the ad which are created and uploaded.

- Should be able to understand basic ad performance metrics and work on making those better.

- Should come up us new creatives for ads also should be in sync with past performance.

- Shall be responsible for all the visual changes on website and app

- Must maintain the aesthetic, brand language on website and app.

- Should be able to provide visual content for e-mailers, web push and app push.

- Can also think of ideas for communicating events, during special event days.

- Should be involved in shoot, for communicating the requirement during shoot.

- Should be able to work with design dept to understand the highlights of the season and be able to portray it visually.

- Work in cohesion with other departments.