HR Manager at The House of MBj
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The House of MBj - Manager - Digital Marketing (3-5 yrs)
- Plan and execute all digital marketing, including SEO/SEM, marketing database, e-mail, social media advertising campaigns
- Focus on organic traffic generation through SEM/ SEO
- Increase Direct traffic through brand awareness campaigns
- Maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Understand conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Should be from Digital Agency background
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