The ideal candidate must have:-

- No less than 3-4 years- experience in Search Engine Marketing (SEM) and Paid Search (PPC).

- Proficiency in MS Excel, PowerPoint, and Word.

- Experience with website analysis using a variety of analytics tools including Google Analytics.

- Experience working with popular ad platforms (Google Ads, LinkedIn Ads, Facebook Ads etc).

- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

- Google Ads certification a plus.

Job description :

Key Functional Areas of Responsibility :

- Manage, review, and perform daily account responsibilities associated with Google Ads, LinkedIn Ads, Twitter Ads and Facebook Ads.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Provide creative copy suggestions and graphical ad templates.

- Manage Display network placement lists on Ads and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Provide oversight and work closely with the other team members to meet client goals.

Professional Competencies :

- Passion for Search and internet marketing.

- Outstanding ability to think creatively and identify and resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points.

- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

Certifications and Tools specialization :

- Google Ads Certification (Mandatory)

- Google Analytics Certification (Mandatory)

- LinkedIn Ads Certification (Optional)

- Facebook Ads (Optional)

Preferred: Urgent Joinee, can work late evenings ( 12 to 9 pm sorts)

Interested Candidate Do Send Me The Resume

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