The Green Maven - Content Writer - Beauty & Lifestyle Segment (2-4 yrs)
- Be the voice of the brand
- Build a content marketing strategy that supports both long term and short term goals while determining the path to reaching the brand objective, increasing the brand's visibility across platforms
- Use industry insights and trends to develop content themes/topics and execute a plan to develop the assets that support the content approach and educate customers
- Create themes and focus topics to ensure thought leadership in beauty
- Ensure all content is on-brand, consistent in terms of quality, style, and tone of voice, and optimized for search and user experience for all channels
- Drive innovation and bring in new communication ideas on the basis of market research, consumer insights, and business imperatives
Desired Skills and Experience :
- Relevant experience in working on brands managing the communication and brand strategy. Preferably from journalism background or publication background.
- Prior experience at a startup is preferred (not mandatory)
- A strong understanding of the digital social media space
- Excellent communication skills
- Experience of working in an unstructured environment, entrepreneurial in nature
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