Roles and Responsibilities : 

- Manage, review, and perform daily account responsibilities associated with Google Ads & Bing and other search platforms for a variety of campaigns.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important metrics.

- Manage the creation of largely targeted keyword & Negative keyword lists.

- Provide creative copy suggestions and graphical ad templates as per the Publisher policy

- Manage Display network placement lists on Google Ads and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with campaign objectives.

- Generate weekly and monthly campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engines and PPC industry trends and developments.

- Monitor and administer Google analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Keep monitoring the lead flow which is getting generated through different channels and utilize budget judiciously to achieve the lead target.

- Coordinate with multiple stakeholders for performance marketing operational activity.

Experience/Qualifications/Skills : 

- Experience : 6-8 yrs

- Education : Graduate / MBA

- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience in setting up and optimizing campaigns in Google Ads, Facebook Ads, Linkedin Ads, Bing Ads etc.

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in performance marketing and measurement.

About Us : 

The requirement is in 100% subsidiary of upGrad, which is the market leader in the upskilling

THE GATE ACADEMY segment in India. The subsidiary,, aims to create a world-class product that will bring fundamental changes in the way technology enables learning in the future. The product is planned to be employed in India's Test Prep segment, starting with Rs. 400 Billion Govt. Job exam market.

The opportunity lies in being a part of the initial winning core team that will be backed up by :

UpGrad to create non-linear growth opportunity by deeper penetration in the job seeker's market of Tier 2 & 3 towns.

- upGrad was awarded the Best Tech for Education by IAMAI for 2018-19

- upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought- after startups in India

- upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany.

- We were also covered by the Financial Times along with other disruptors in Ed-Tech

- upGrad is the official education partner for the Government of India - Startup India program

- Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning

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