- Candidates with a background in the Skincare/Pharmaceutical/Cosmetics industry would be preferable

About the job :

- The Formularx is a skincare beauty brand known for its aesthetics, cutting-edge formulations, and innovative packaging. The brand is dedicated to empower people to feel confident and beautiful in their own skin. With a commitment to transparency and authenticity, we are changing the face of beauty for the better. Join us on this journey and make a difference in the world of beauty.

Salary : 35000-50000

Job Description :

- As a Digital Marketing Specialist, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.

Roles and Responsibilities :

1. Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

2. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools.

3. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

4. Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

5. Work with creative and marketing teams to test strategies and innovation.

6. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

7. Deliver quantifiable improvements in ROI, and cost per conversion (CPA) across all channels.

Qualifications :

- Expertise in Facebook ads, Google ads, Amazon ads, Flipkart ads, etc.

- Previous work experience in a quantitative marketing role managing strategy and execution on - social, search, or other performance-oriented channels.

- Expertise in analysing the data obtained from Website, Facebook insights, Google analytics, Amazon and Flipkart ad reports.

- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI and CAC.

- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

- Outstanding presentation skills.

- Excellent written and verbal communication skills.

- Strong project management skills.

- Critical thinker and creative.

- Bachelor's degree in Marketing or relevant field.

Skills :

- Meta Marketing (Facebook & Instagram ads)

- Google Marketing (Google search/display/shopping/Pmax/discover/youtube ads)

- Google Analytics

- Facebook & Instagram ads data analysis in the skincare industry

- Amazon & Flipkart marketing for skincare products

- Email & WhatsApp Marketing

- Competitive Analysis in the skincare market

- SEM & SEO in the skincare sector

- Customer retention strategies for skincare brands

- PPC in the skincare industry

- Reporting and analysis within the skincare business

- Candidates with a background in the skincare industry would be preferable

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