HR at The Fashion Enterprise
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The Fashion Enterprise - Executive - Social Media Marketing (2-5 yrs)
Job Description:
1. Devise digital marketing strategies and initiate campaigns to drive traffic to the website and generate inbound leads
2. Design, build and maintain our social media presence
3. Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram,WhatsApp, Google +, blogging-based platforms, etc
4. Deliver paid digital media marketing - SEM, SMM, SEO, Affiliates, etc
5. Optimize search campaigns regularly for maximizing the output - keyword optimization, ad copy optimization, campaign optimization, landing page optimization.
6. Work on all on page and of page SEO techniques.
7. Backlinking of sites.
8. Manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major social media networks.
9. Optimize Google AdWords campaign.
10. Blog Writing, Website Content, Articles and Press Release.
Skills Required :
1. Editing and writing skills: Should be able to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
2. Speaking skills: These will mainly be deployed internally
3. Web development skills: A digital marketing executive is not a software developer, but will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
4. Project management skills: Should be good at handling time-sensitive projects and working to deadlines
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