HR Executive at The Contrast
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The Contrast - Content Writer (2-4 yrs)
Skills Required :
- Impeccable at interpersonal and professional communication
- Receptive to feedback and revisions
- Familiar with advertising, non-advertising, and direct-response copy
- Excellent knowledge of content strategy and creation
- Working knowledge of content management systems
- Significant writing, proofreading, research, and editing skills
- Exceptional time-management and organization skills
Roles & Responsibilities :
- Create original, modern, and relevant copy
- Develop ideas around the chosen copy themes alongside the creative team for various channels of communications
- Interpret the product's core message, target audience, and other marketing requirements
- Carry out superior research
- Change and integrate the copy's tone of voice as required by the company
- Work on the copy within the time allotted and buffer deadlines
- Collaborate with members of the creative team to visualize and build campaigns
- Optimize online copies for maximum reach
- Source images when necessary
- Edit and proofread copy for style and structure
- Thrifty with advertising budgets
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