Talent Acquisition at The Better India
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The Better India - Manager - Social Media (3-5 yrs)
Every company promises to change the world. Join one that actually does it.
How do we do it?
The first step to changing the world is changing hearts and minds. The stories of people who are leading by example are moving millions to action. The Better India (www.thebetterindia.com) was started to give a voice to millions of change-makers and innovators of the country, using the power of storytelling to inspire change. With over 90 million combined readership and participants, it is Asia's largest solution-focused platform.
Besides being an impact-based platform, we are also focused on how we do it. Technology plays an integral role in helping us achieve our aim. The Better India is on a mission to reach out to millions of positive change makers through our apps and products.
Roles :
- We are looking for a talented social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
- As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.
- Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities :
1. Perform research on current benchmark trends and audience preferences.
2. Design and implement social media strategy to align with business goals Set specific objectives and report on ROI. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and articles)
3. Monitor SEO and web traffic metrics.
4. Communicate with followers, respond to comments in a timely manner and ensure engagement with readers.
5. Oversee social media accounts- design (e.g., Facebook timeline cover, profile pictures and blog layout) Suggest and implement new features to develop brand awareness, like promotions and competitions
Requirement :
1. Proven work experience as a Social Media Manager
2. Hands on experience in content management
3. Excellent copywriting skills in Hindi (Bengali will be added advantage)
4. Ability to deliver creative content (text, image and video)
5. Solid knowledge of SEO, keyword research, Google Analytics, Crowdtangle etc.
6. Knowledge of online marketing channels
7. Familiarity with web design
8. Excellent communication skills
9. Analytical and multitasking skills.
10. Graduation in Marketing or Mass Communication or relevant field
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