Asst Manager- Human Resources at Qi Lifecare Pvt Ltd.
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The Arenja Group - Manager - Performance Marketing - QI Spine Clinic (4-8 yrs)
Position : Manager Performance Marketing
Reports to : Head of Marketing
Company Profile :
- We are India's 1st chain of medical centres for the accurate diagnosis and non-surgical treatment of back and neck pain, in both chronic and severe cases. Founded in 2011, we now have 21 clinics across 4 cities (Mumbai, Delhi, Pune, and Bangalore).
- With over 200 spine specialists, and an expert orthopedic panel comprising of India's leading spine surgeons, we are the world's largest team of medical professionals dedicated to understanding, researching, diagnosing and treating spinal disorders.
- We have a success record of 91% in treating even the most severe conditions and have delivered complete non-surgical recovery to over 8000 patients, who had been prescribed surgery. Our greatest win is the use of technology to eliminate the blind-spot in the detection of the cause of back pain
Role of Performance Marketing :
As a Performance Marketing Analytics Specialist at Qi Lifecare Pvt. Ltd. you will get to do more than just monitor metrics. You will define and implement measurement strategies that align with digital marketing and overall business goals.
More specifically you will get to :
- Produce meaningful marketing KPI dashboards and deliver weekly/monthly cross-channel performance reports with actionable insights
- Analyse sales funnels and customer intent
- Measure ROI/CAC of online and offline advertising campaigns
- Report on marketing KPIs like leads, Appointment booked, Walkins, conversion rates, website traffic and social media engagement
- Track email campaign metrics (delivery, open, click-through rates)
- Monitor budget distribution and performance of paid ad campaigns
- Creating digital strategy and execution plan for customer acquisition
- Recommend website and campaign optimizations
- Implement tracking into various marketing initiatives using Google Tag Manager
- Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution
- Work daily with analytical software including but not limited to Google Adwords, Google Analytics, Facebook Analytics, Facebook insights and more.
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