Executive Secretary at Texila Educational & Management Services
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Texila American University - Senior Specialist - Online Demand Generation (5-10 yrs)
Responsible for prospecting, qualifying and generating new sales leads to support sales goals.
Key Responsibilities:
- Own campaign calendar, responsible for everything from campaign ideation through production of campaign, including creating content needed.
- Work with Operations teams to ensure best practices, tools, and processes for campaigns and programs are in place, as well as the marketing funnel and sales-handoff are connected for campaigns, along with tracking budgets and return on marketing investment.
- Design and own the lead generation strategies -- SEO, content marketing, email, and paid advertising using tools like Facebook, google, LinkedIn etc.
- Work with cross-functional groups including (but not limited to) sales, marketing, product and strategy teams to develop tactics that drive qualified leads resulting in revenue.
- Provide support to the sales team through sales tools, training and market expertise.
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