HR Manager at Texila Educational And Management Services
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Texila American University - Search Engine Marketing Specialist (2-5 yrs)
TAU Global is offering programs in Medicine, Nursing, Pharmacy, Dentistry, Management & IT through On-Campus & Distance Blended Learning Programs. Our Campuses are located at Guyana-South America, Zambia-Africa and Fujairah-UAE. Over 5000+ students are associated with our programs from 40+ countries. In India we have Global Processing Office in Coimbatore & Global Digital Marketing Office in Bengaluru.
TAU Global is hiring for Search Engine Marketing Specialists for their Global Digital Marketing Team located at Bengaluru-Kormangala Location.
- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google Ad words), re targeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement
- Excellent communicator with ability to sell and convince.
- Experience handling marketing budgets and forecasting/reporting results.
- Hub Spot Content Optimization System for Landing Pages, thank you pages and CTA
- Planning and implementing paid search campaigns
- Tracking, tweaking, and evaluating paid search strategies.
- Reporting on paid search metrics
- Tracking Google Ad Words, Facebook and other paid campaign analytics.
- Communicating progress with the marketing team
- Optimizing marketing spend on paid search.
- Conversion rate optimization
- Build/ create specific Landing Pages
- Build New Campaign
- Review Campaign, Ad copies and metrics
- Identify Landing Page improvements
- Execute tracking and tagging
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