Executive Secretary at Texila Educational & Management Services
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Texila American University - Marketing Automation Specialist (3-6 yrs)
- Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
- Establish and maintain scalable processes that ensure best practices in campaign and lead management.
- Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact.
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
- Monitor and maintain data quality within the marketing database.
- Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
Prefer Candidates with experience in specified fields :
- At least 3 years hands-on experience
- Expert in Hub Spot Analytics, Microsoft Excel, and Google Analytics
- Proficient in marketing automation systems (e.g. Hub Spot) and integrating those systems with other technologies.
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