HR at Texila American University Consortium
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Texila American University Consortium - Manager - Search Engine Optimization (5-10 yrs)
SEO Manager
1. Work with the team and apply the best industry practices to increase page rank and organic traffic, including - social bookmarking, On-page & Off-page optimization, classifieds, Blogs, HTML/navigation optimization & Link Building.
2. Research and analyze through multiple tools like - Google Analytics, SEO Power suite, AdWords, Keyword planner etc. to draw insight and new strategies for improving ranking and conversions.
3. Responsible to bring all the sites/blogs to first page of SERP on all Organic search platforms.
4. Auditing and analyzing identifying issues, finding root-cause, and experimenting with solutions at scale in order to improve SEO performance.
5. Conducting SEO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) and proving their effectiveness.
6. Trouble-shooting technical website issues that affect SEO and either fix them directly or via web development team (technical team) .
7. Closely with the Content Marketing team & deliver high quality SEO friendly content that matches the business needs.
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