HR Generalist at Tetramind Asia LLP
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Tetramind Asia - Performance Marketing Specialist (2-7 yrs)
- Define paid marketing strategy for Search, display, Amazon marketing & Social Knowledge of Amazon Central must.
- Should know how to make edits to the product listings, resolve queries through support, knowledge of A+ content and brand registry
- Manage daily operations of search, display, Amazon & social media to drive customer acquisition
- In-depth understanding of Google/Facebook & Amazon platforms - various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives, defining the target audience and key aspects associated to drive efficacy
- Provide hands-on optimization of ad campaigns across all marketing channels
- Monitoring of budgets, campaign performance, ROI, and key metrics of campaigns
- Use a data driven approach to manage campaigns and derive insights to define strategy and optimization.
- Build strategies and tactical approaches learning through user behavior and analytics
- Work closely with the other teams and stakeholders to ensure acquisition goals are met.
- Proactively identify new channels and opportunities to drive efficacy for business
- Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities.
- Create weekly and monthly reporting of KPI's
Must Have :
- 2 - 3 years of experience of executing paid marketing campaigns on Search, Social & Amazon ads
- Hands-on experience working on multiple digital advertising platforms, with deep expertise in Google Ads, Amazon ads & Facebook ads
- Proven record of PPC campaigns with impressive ACOS & ROAS deliveries.
- Candidates from Pune/Hyderabad location are mostly preferred
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