Testbook - Intern - Digital Marketing (1-3 yrs)
About Us :
- The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 1.36 Crore students, more than 450 crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is ideally placed to capture bigger markets.
- Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this startup. You are the sole master of your work.
- The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 500+ in-house employees and hundreds of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.
Job Description :
- Work on Internal communication campaigns for user engagement and digital user journeys using industry leading marketing technology platforms.
- Work on targeted email/SMS/push marketing and chase industry benchmarks on open rates and CTRs.
- Manage different marketing inventories (App banners, web banners, etc.)
- Devise and execute marketing strategies and creative campaigns
- Coordinate with cross-functional Team (Design, Content, Ad ops, Automation) to get things done
- Work on and deliver category growth for assigned learning products
- Lead and execute in-App and web merchandising of our learning products
- Brainstorming for new ideas and optimizing communications to improve conversions and reducing cost
Desired Skills
- Passion for marketing and brand building
- Creativity to come-up with new ideas and boldness to execute them
- Discipline to execute various campaigns effectively
- Strong analytical skills for monitoring the campaigns and achieve desired results
- Prior experience and training in digital marketing, email marketing, social media marketing and copywriting are desirable.
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