Testbook - Growth Associate - Video Platform (0-1 yrs)
About Us :
- The fastest rising start-up in the EdTech space, focused on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 1.36 Crore students, more than 450 crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is ideally placed to capture bigger markets.
- Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this start-up. You are the sole master of your work.
- The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 500+ in-house employees and hundreds of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.
Job Description:
- Devise and implement audience development strategies for subscriber and viewership growth.
- Analyse & strategize the content planning for all YouTube channels of Testbook.
- Researching what content is performing well on YouTube and other platforms to strategize on the content requirement.
- Boost motivation and recognition in faculty members to generate high output with same input
- To work closely with the production/ project lead to strategize and plan for new initiatives for the property.
- Ideating, designing and executing sessions on YouTube - End to end
- Developing data-driven recommendations, organizing and analysing data to form actionable plans.
- Working on optimizing channel and video content via Titles, tags, descriptions, playlists, thumbnails, etc.
Requirement :
- High communication skills
- Should be aware of digital marketing and SEO concept.
- Candidate with high EQ & empathy
- Strong organizational and time-management skills
- Should be a first principle thinker
- A quick thinker and someone with creative ideas
- Convincing & negotiation skills are highly desirable
- An appetite for risk-taking and experimentation
- Understanding the production process / editing of videos would be an added bonus.
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