Testbook - Executive - Search Engine Optimization (1-2 yrs)
JOB DESCRIPTION:
- Perform site-level optimization: improving site structure, page construction, compelling SEO copywriting, updating -metadata
- Perform keyword research: keyword lists and content/keyword mapping
- Take sole responsibility for various SEO campaigns where required.
- Prioritize SEO initiatives for the most impact
- Communicate changing organic search landscape
- Benchmark competitors' SEO efforts
- Monitor SEO performance and maintenance on a regular basis
- Must have Online SEO tools knowledge like Moz, Ahrefs or SEM rush
- Making Monthly/weekly SEO reports
- Highly organized, quick learner, proactive, persistent, accurate and with a positive attitude.
- Strong interpersonal communication skills
- Ability to prioritize on-site and off-site activities for maximum SEO impact
- Analyze competitor backlink profiles
- Act as evolving knowledge base for scalable link-building best practices.
- Ability to analyze backlinks.
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