HR Recruiter at Testbook
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Testbook - Branding Manager (1-5 yrs)
Branding Manager
Job Description :
- Branding Manager will improve brand visibility and awareness. He will be responsible for all BTL branding/awareness generating activities.
- Branding Manager will plan the marketing calendar along with city head and central leadership and get sign-off on budgets.
- Co-branding with Library/ Book stores/ Photocopier/ Cyber cafes/ Food stalls, Branding on autos
- Awareness activities Posters, Tricycle, Newspaper flyers, E-rickshaw, Pole banner/ cloth banner, Umbrella
- Branding Manager will do PR activities with newspapers and local influencers to improve brand awareness at low cost.
- Branding Manager will tie-up with various marketing agencies to get various activities done.
- He will be proactive in getting the work completed at the lowest cost possible.
- Branding Manager will determine the ROI of all the above activities for regular modifications in the monthly marketing calendar.
Eligibility Criteria :
- Detailed knowledge of Branding and awareness build activities
- Marketing agency tie-ups/ knowledge, Multi-stakeholder management
- Should have exposure to branding/awareness generation for EdTech (non K-12) market
- Ideally has been associated with an agency OR has run his own agency
- Should be able to do the hard negotiations himself
- Must have prior experience as he will be running as soon as he is onboarded
What is the culture like :
- Small team of 2 operations people per city.
- Need to extract effort from low-paid resources
- Should be ok to work odd hours and put in 100% effort
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
