Testbook - Associate - Marketing (1-3 yrs)
Associate - New Initiatives
- Campaign Planning : Prepare annual/quarterly/monthly collaboration plans & campaigns to drive the end result
- Offers/Promotions : Growth hack listing strategies and work with various internal stakeholders to deliver end results.
- Identify new avenues of growth through both digital and discounting charters by initiating new experiments
- Collaborate with internal teams for creative and marketing communication strategy.
- Collaborate with agencies and other 3rd party vendors/partners for various campaigns and projects
- Identifying potential marketing Partners - Agency/Vendor Management, Evaluation, on-boarding to drive growth
- Continuously improve on existing knowledge of media buying platforms, marketing tech etc and stay up to date on all industry trends and new technology.
- Analyse various data points on a consistent basis to come up with appropriate strategies
- Work closely with the cross-functional teams across product, business, analytics, and finance to ensure visibility and wins for the digital mandates.
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