1. JOB PURPOSE :

Responsible for development and coordination of Non- Fuel Retail at EOL retail outlets on an all India basis. Formulate tie-ups with channel partners, Implementation and running of horizontal businesses. Maximise revenue opportunity both for Franchise partner & EOL.

2. ORGANISATIONAL CHART : 

- Head Retail

- DGM Marketing

- Manager NFR

3. ACCOUNTABILITIES & RESPONSIBILITIES : 

ACCOUNTABILITIES ACTIVITIES : 

1. Coordination with sales team in identifying right franchisee partner for existing brand tie-ups.

- Mapping of Outlet for Various services/Products

- Prepare act on plan for NFR at RO level.

- Ensure seamless flow of information & coordination with field team to maximizing the opportunity

2. NFR Revenues

- Revenue Generation from "each" NFR activity as per the target

- Maximizing earning for franchisee and EOL

- Increase each brand penetration in EOl network as per the target

3. Activation / Marketing Plan

- Implementing on-ground activation plan to increase sales volume of NFR partners

- Focused Lube upsell & penetration plan

- Quarterly / half yearly activation calendar for each NFR partner

- Closely working with each NFR partner to understand its brand requirement and thereby building synergy

- Build NFR portfolio for internal sales team to understand & leverage

Marketing initiatives to reach out to franchisee & sales team

4. Below the line activities

5. Utilize space and facilities at Essar Outlets for cross promotions of various NFR brands and products

6. New Tie ups

Identification of products/services to enrich NFR product portfolio

Constantly explore national & regional brands which has brand fitment in our line of business

Tracking of Financials :

- All partners Invoices to be raised timely as per the agreement

- Collection of Outstanding

- Renewal of contract before its gets lapsed

- Maintaining & publishing Monthly Sales MIS

- Coordination with finance team

- Reconciliation of sales MIS

- Coordinating with Legal department for contract closure for all new tie-ups / renewals.

- Adhere to all audit requirement & follow the SOP on all NFR activity

4. KEY CHALLENGES : 

Innovative Product & Services identification : 

- Generation of Sales & profitability for EOL/franchisee at the retail Outlets

- Coordination between the Franchisee and channel partner for various issues

- On time collection of EOL margins/incentives from NFR partners

- Exiting brand penetration in the network

5. KEY DECISIONS : 

Made by Jobholder:

1. Identification and tie up with suitable NFR parties for products and services to be activated at ROs

2. Utilization of space at RO locations

3. Joint promotions with NFR parties

B. Recommendations to superior:

1. Suitable channel partner for each NFR category

2. Identifying the need gap for on-ground execution

3. Delay in Reconciliation of sales mis, Invoices, Payment etc

6. INTERACTIONS

Internal Interactions:

1. Field Sales Team, Zonal Head, Finance team

B. External Interactions:

1. Channel Partners

2. NFR partner companies

3. Marketing Agencies

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