Channel:

- Market scanning, research and identification of potential channel partners

- Ensuring set-up of marketing collaterals & displays at the retailer prior to launch

- Deployment of sales activation plan, BTL activities, CP meets & brand positioning

- Driving channel finance for all qualified channel partners

- Maximizing reach (Numerical Dist., Weighted Dist.) in the city

- Continuously monitoring & improving channel partner health dealer, distributor

Sales and Collection:

- Regular market visits, assuring visible availability of Crompton kitchen appliances

- Planning and achieving annual budget & collection, ROD plan deployed for the city

- Manage all channel partners in the respective city (GT, MOR, EBO etc)

- Achieving product wise, channel wise monthly sales targets for the city

- Ensuring monthly sell in and sell out targets of direct channel partners and ensuring of phasing and strong order pipeline for the month - 7th (10%), 14th (25%), 21st (40%), ME (100%)

- Improving premium contribution of the total kitchen appliances sales

- Overall business development of the category - interfacing with architects, builders & interior contractors

Operations:

- Coordinating with Commercial and C & F/warehousing operations as per laid down policies.

- Ensuring stock liquidation and min. stock levels as per sales forecasting

- Driving process improvement initiatives & effective implementation in the city - field assist, dealer portal, leader board, training portal etc.

- Ensuring all retailer demands concerning service SLAs, customer service and salesperson trainings are timely addressed

- Preparing daily, weekly and monthly MIS in terms of targets assigned & achieved

- Executing cross functional efficiency between sales, service, finance, logistics etc.

People:

- Motivating dealers/retailers to achieve sales quotas and evaluating their performance based on their ability or inability to achieve sales quotas

- Training of all off role employees (in shop promoters) in the city

Market Development:

- Consolidating market feedback on products, sharing a monthly & quarterly report

- Provide monthly information to Top Management on potential data, new product opportunities, competition analysis, analytics for forecasting