Territory Manager - Marketing - Alco-Bevrage (3-10 yrs)
We are hiring for a Territory Marketing Manager (BIO portfolio) for a leading Alco-Bev organization
Location : Mumbai
Requirements :
Work Experience : 3-10 years
Industry Preferred : FMCG/Telecom/Consumer Durables
Must-Have : Candidate must have experience in handling the BIO portfolio or the luxury/premium brands and BTL activations.
Skills Required :
- To develop a suitable marketing strategy and action plan for the region - consistent with the share and volume objectives of the business.
- To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values.
- To monitor the field marketing budget for its effective utilization and undertake course correction if required.
- Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.
- To develop and manage vendors for signage, merchandising equipment, etc.
- To liaise with the regional sales teams to ensure the effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.
- To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's/ brand's image in the course of conducting various consumer/ trade promotions.
- Assist in and coordinate local level market research activities in coordination with the Manager - Marketing Services.
- To maintain close liaison with other departments (esp. marketing) in order to ensure good communication and implementation.
- To participate and be involved in the key decision-making for the regional management.
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