Job Description :

The frontline sales personnel in the field is responsible for sales, collection & inventory management for a territory. This incumbent implements the execution of Key Enabler to drive MWB, expands and streamlines the trade channel and is responsible for the achievement of the sales budget of the assigned territory. Incumbent is also responsible for working with a team of third party resources for leading demand generation activities for the territory and maintain contact with farmers.

Sales:

- Achievement of annual sales budget with key focus on strategic product and improvement in market share

- Effectively execute trade incentive schemes

Collection:

- Actively work to maximize timely collection and keep outstanding under control to maintain a healthy DSO.

- Follow up and manage extensions beyond credit limits in discussion with appropriate stakeholders/ senior managers.

Inventory Management:

- Regularly track trade inventory so as to ensure optimum inventory level to meet the day to day fluctuations in the market

- Maintain regular records and manage stock requirements

Channel Partner Management:

- Engage and maintain healthy working relationships with distributors/dealers and build their confidence level on product performance

- Identify and appoint potential dealers/distributors who can significantly contribute to the organisation's objective

Demand Generation:

- Maintain constant relationship with the progressive farmers/ opinion leaders of the assigned territory

- Organize major promotional activities like mega meetings and actively participate in other promotional activities such as field day/field trip/farmer meeting etc.

- Develop farmer and crop database

- Address farmers complaints and grievances

Business Excellence Tools and Reporting:

Use business excellence tools (Edge, Map out, M-liquidate etc.) to attain maximum efficiency in work processes and timely collection of relevant data for analysis and reporting

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