Company Overview :

Welcome to TerraTern - Your One-Stop Solution to Global Mobility Services! At TerraTern, we are dedicated to enabling individuals to elevate their careers to new heights, transcending international boundaries. With personalised support for immigration needs across 50+ destinations worldwide, TerraTern assists individuals in navigating the complexities of immigration and international education processes with a 100% satisfaction guarantee. Join us in this thrilling journey as we transform aspirations into global accomplishments! Learn more about us at www.terratern.com.

Responsibilities :

- Develop and execute content marketing strategies to increase brand awareness, drive website traffic, and generate leads.

- Create engaging content for various channels, including website, blog posts, social media, email newsletters, whitepapers, case studies, and video scripts.

- Conduct thorough research to understand target audience preferences, industry trends, and competitor activities.

- Collaborate with internal teams, including marketing, sales, and product development, to ensure alignment of content with overall business objectives.

- Optimize content for search engines (SEO) and user experience (UX) to improve organic visibility and engagement.

- Monitor and analyze content performance metrics, such as website traffic, engagement, and conversion rates, to optimize content strategies and tactics.

- Stay up-to-date with content marketing best practices, emerging trends, and industry developments to continuously improve content quality and effectiveness.

Qualifications :

- Bachelor's degree in Marketing, Communications, Journalism, or related field.

- Proven experience in content marketing, copy-writing, or content creation, preferably in a B2B or professional services environment.

- Excellent writing and editing skills, with a keen eye for detail and the ability to adapt writing style for different audiences and formats.

- Strong understanding of content marketing principles, strategies, and tactics.

- Proficiency in content management systems (CMS), email marketing platforms, and social media management tools.

- Knowledge of SEO principles and experience with keyword research and optimization.

- Analytical mindset with the ability to interpret data and metrics to inform content decisions and strategies.

- Creative thinker with the ability to generate innovative ideas and translate them into compelling content.