Executive - Marketing

- Lead in developing and executing marketing & communications and the overall brand positioning strategy using social media and email campaigns, product marketing, content marketing and social media management.

- Managing all marketing functions including website, performance channels, social media, PR & events, email, product and content marketing. Develop and continually improve marketing performance using marketing analytics, brand language. Content strategy and execution including whitepapers, podcast, leadership authoring, social media, blogging like medium etc.

- Prepare and review of company communications and related material, including but not limited to writing and proofreading; update the existing marketing collaterals and offering to improve the messaging of our offering as an end-to-end solution.

- Manage the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters, video snippets; liaising with designers, printers and advertising firms for content preparation, reviews and approvals; working with media and advertising channels

- Communicate the unique selling points of our offerings. Help define positioning, communicate effectively across relevant channels, within the organization and engage with internal and external partners to receive tactics and feedback.

- Work with stakeholders including the Executives and Product teams collaboratively to support the Marketing Road Map.

- Update and maintain company website based on the new offerings and messaging; work with developers to create product centric independent websites or microsites

- Update and maintain LinkedIn & other social media company profile; write industry and company related blog posts, white papers and create podcasts to be posted on different platforms

- Conduct market research for industry events; plan and organize virtual outreach events like Construction Round Tables & focus group sessions; participate in industry forums or events

- Leverage quantifiable performance indicators to measure, learn and adapt brand positioning including marketing analytics and key revenue drivers. Conduct market research and present recommendations based on findings on analyses to senior level executives.

- Identify and assist in enhancing Teknobuilt Products and Services for continuous improvement; scan market for competing activities and alert internal projects and management.

- Assist in preparation of project proposals, pitch decks and evaluate documents.

- Collaborate and mentor a multi-functional team towards meeting the objectives. Help build the right messaging and communications culture for the company

- Identify and manage external vendors or freelancers as per the requirements

- Keep informed and up to date knowledge base with Industry standards and best practices; Staying on top of technology trends and developments; familiarize with company's projects and initiatives.

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