Head - Marketing at Mersey eVentures Pvt. Ltd.
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TeeStory.in - Digital Marketing Role (1-4 yrs)
Job Description
- He or she should have at least 1-3 years of experience in running Facebook Ad campaigns with objective as conversions at a targeted CPA or ROAS.
- We're currently looking for a candidate who can manage Facebook Ad Account to grow up in the highly competitive market.-
- As the leader of the Social Media team, you will work with many online specialists to find the solution on how to drive better performance (Lead Ads, Conversion Ads etc). And, you may collaborate with a cross-functional team of Marketing.
Key responsibilities
- Lead and manage direct response (focused on driving conversions) Facebook ad campaigns from planning stage to completion.
- To Optimize FB Lead Ads, FB Conversions Ads & Other performance marketing campaigns over FB.
- Manage large budgets & to monitor performance for all campaigns.
- Manage CPA Driven campaigns on FB & Instagram. AB tests with different Multi-Product Ads (Carousel Ads), Video Ads, FB Lead Ads, Canvas Ads, Dynamic Remarketing Ads, FB messenger Ads.
- To Create New Audiences with different AB tests on Adsets.
- To Use Google Analytics data to optimize FB Ad campaigns.
- Monitor and optimize campaigns on daily basis and keep tracking of performance metrics.
- Work seamlessly with internal stakeholders such as creative team, Business intelligence Team.
- Be the representative of Digital Marketing with the Business Leaders.
- Ensure timely reporting of marketing results to the management team.
A must Experience on any of these Tools
- FB Ad Manager
- Facebook Power Editor
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