Tecnotree - Manager - Content Marketing (5-10 yrs)
Roles & Responsibilities
- Drives in-depth content marketing strategy, including industry & region research
- Write high quality & to-the-point content in-line with target persona's voice and style - including product collaterals, blogs, whitepapers, press releases, case studies, infographics, presentations, demo scripts, etc.
- Drive the creation of engaging marketing assets in collaboration with design team
- Market, customer and competitive analysis in collaboration with sales and pre-sales teams
- Stay abreast of Telecom industry innovations
- Apply newer and disruptive marketing techniques to drive outcomes
- Support internal & external communications
Skill Sets
- Understanding of B2B buyers, esp IT personas
- Impeccable writing and editorial skills
- Detail-oriented and organized
- Understanding of marketing concepts and principles
- Storyteller using words, images, or audio, and an understanding of how to create content that draws the attention of the target audience
- Eagerness to learn the latest platforms, technology tools and marketing solutions
- Strength in juggling multiple projects in a fast-paced environment, prioritizing effectively between competing deliverables
- Experience writing for a senior executive audience
- An eye for quality and attention to detail
- Telecom industry experience is an advantage
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